LOVE, BONITO

Love, Bonito is our Singaporean proposed brand that we chose to create a social media marketing campaign based on four marketing content pillars - Community, Educational, Styling and Promotional. Our primary objective revolves around engaging the younger generation, offering diverse perspectives on the fashion landscape, and empowering them to define their unique style. Through our campaign, we aim to educate, inspire, and promote creativity while fostering a community where young people can share their interests and engage with sustainability initiatives. As a multitasker in this project, I committed to bringing a fresh perspective and innovation to strengthen the brand's mission and mission while maintaining its identity.