Community - a main pillar that is a connection between the brand and customer, connecting them through shared interests and values, establishing a community where young creative, particularly students, can unite to bring their visions to life. Our goal is to reveal that they're more than just models seen in the photos; each of them has a unique narrative that can inspire and resonate with our target audience, which Love, Bonito hasn't traditionally marketed to. Through our storytelling - all our six different talents coming together in the end as a community to wrap up our Love, Bonito social media for fashion campaign.