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Elena
Ha Phuong Vu
I'm a multifaceted visual creator with a deep passion for crafting impactful visuals and storytelling through design. I bring comprehensive knowledge of design concepts, marketing, creative direction, and art direction—grounded in a strong understanding of digital imaging, fine arts, and performance. With hands-on experience in handcrafted techniques, I enjoy merging fashion and upcycled art into expressive, meaningful outcomes. Known for my leadership, time management, and team collaboration, I thrive in dynamic environments and consistently deliver creative solutions that strengthen brand identity and engage audiences. I am dedicated to providing innovative visual strategies that captivate customers, shape compelling brand narratives, and elevate the company's creative presence.
EDUCATION
LASALLE College of the Arts
Diploma in Creative Direction for Fashion
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LASALLE Open House 2025 (School of Design Ambassador): Represent LASALLE School of Design Open House Exhibition called Design Studio and introduce visitors to the programmes.
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LASALLE Open House 2024 (International Sharing Sessions): One of seven international students representing LASALLE’s international students to share experiences in Singapore and at LASALLE on how to build an entrance portfolio and advise on how to go through challenges for prospective students.
Thai Phien High School
(Top 1 Non-specialised High School in Hai Phong City)
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Miss Thai Phien Competition: Developed narrative choreography and produced music for contestants' talent competitions.
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Youth Volunteer Team: A member of the school's logistics team and a volunteer who developed and supported orphanages, hospitals, and nursing homes during volunteer trips.
WORK EXPERIENCE
Heng Long Leather - LVMH Group
R&D-New Product Development Intern
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Successful designed, photographed and video making the Elegance Journey (FW/2025) for Lineaplle Leather Fair in Milan, Italy in September 2024, presented to LVMH and clients.
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In creative team with LVMH Metier d'Art Leather Creative Manager, R&D Department and Heng Long Italy to create new designs and supported in visualisation.
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Supported R&D Department, LV, Dior and Delvaux designer for the creative design process.
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Assisted Heng Long's ambassador with the visit tour and the private LVMH Discovery event that introduced Heng Long tannery.
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Incorporated with Heng Long's ambassador to create digital marketing plans.
Centre for Consultancy and Development of Psy.Edu
Freelance Graphic Designer
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In charge of conceptualising, designing and communicating content through images and graphics.
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Market and audience research to create a visual element.
Fashion Design & Fashion Illustration
Freelance Fashion Designer & Fashion Illustrator
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Used various illustrating materials and techniques: hand drawing, digital illustration and prototype mockup to express and support ideas to the client
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Designed fashion collections and single fashion items tailored to a client's needs.
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Created illustrations to visualise the client's ideas and the designer's concepts to enhance the design process.
July to December, 2024
Singapore
2023- 2024
Vietnam
2020- 2022
Vietnam
2021
Singapore
The Online Design Winner - Design-A-Bag Competition
Awarded The Online Design Winner with the Tierra Bag, crafted from crocodile and cow leather and inspired by the natural beauty of terraces, was awarded the Online Design Winner of the Design-A-Bag Competition, organised by APLF Limited (Hong Kong) under the Artisanal Intelligence theme, earning an impressive 215 votes on Facebook, outshining 99 competitors.
Reference : https://www.designaccess-fa.com/2025-winner/
LASALLE Scholarship AY24/25
Recipient of the LASALLE Scholarship for AY24/25, awarded in recognition of strong academic performance (85.50%), leadership potential, exemplary studentship, and active engagement in the discipline through participation and achievements in exhibitions and school activities.
Third-Prize Winner - COACHTOPIA x LASALLE Diploma in Creative Direction for Fashion
Third-prize winner of Video Marketing Content on social media platforms.
Reference: Watch the video here
LASALLE Scholarship AY22/23
A highly coveted scholarship designed to identify the most talented new Diploma students with excellent academic achievement, strong leadership potential and passion for the arts.
The Inside LVMH Certificate
Specialised in Creation & Branding, Retail Customer & Experience - LVMH issued
Professional Certificate in English
Management Development Institute of Singapore (MDIS) Issued
Excellence Book Presentation Certificate
Haiphong Department of Culture, Sport and Tourim.
Haiphong Department of Education and Training
Issued
2022-2025
Singapore
2015-2018
Vietnam
AWARDS &
ACHIVEMENTS
2025
Singapore
2024-2025
Singapore
2023
Singapore
2022-2023
Singapore
2025
Singapore
CERTIFICATIONS
Children Cancer Foundation (CCF) - National University Hospital Singapore (NUH)
Bag Designer
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Collaborated with CCF on the Caregiver Bag Project, providing supports to children with cancer and their caregivers.
LASALLE Open House 2024/2025
Artwork Display
KL Artbook Fair
Artwork Display
LASALLE The Design Constellation
Artwork Display
Stories From Our Wardrobe - Peace Centre
Graphic designer & Artwork Display
PROJECT & EXHIBITION
2024-2025
Singapore
2025
Singapore
2025
Singapore
2024
Singapore