ELENA
HA PHUONG VU
I'm a multimedia visual creator with a deep passion for crafting impactful visuals and storytelling through design.
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I bring comprehensive knowledge of design concepts, marketing, creative direction, and art direction—grounded in a strong understanding of digital imaging, fine arts, and performance.
With hands-on experience in handcrafted techniques, I enjoy merging fashion and upcycled art into expressive, meaningful outcomes.
Welcome!
EDUCATION
LASALLE College of the Arts (University of the Arts Singapore)
Diploma in Creative Direction for Fashion (Graduated with Distinction)
Selected as one of seven international student representatives for the International Sharing Session (2024). Served as a School of Design Ambassador (2025), introducing visitors and prospective students to the School of Fashion’s programmes.
Thai Phien High School
(Top 1 Non-specialised High School in Hai Phong City)
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Miss Thai Phien Competition: Developed narrative choreography and produced music for contestants' talent competitions.
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Youth Volunteer Team: A member of the school's logistics team and a volunteer who developed and supported orphanages, hospitals, and nursing homes during volunteer trips.
2015-2018
Vietnam
2022-2025
Singapore
CERTIFICATION
Graphic Designer Professional Certificate
Adobe issued
Design Fundamentals with AI Certificate
Adobe issued
Content Creator Professional Certificate
Adobe issued
Foundations of Digital Marketing and E-Commerce Certificate
Google issued
The Inside LVMH Certificate
Specialised in Creation & Branding, Retail Customer & Experience - LVMH issued
Professional Certificate in English
Management Development Institute of Singapore (MDIS) Issued
2025
Singapore
2025
Singapore
2025
Singapore
2025
Singapore
2024
Singapore
2022
Singapore
FASHION INDUSTRY EXPERIENCE
FEMALE Magazine Singapore x Diploma in Creative Direction for Fashion
Personal Final Year Project
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Developed creative content for FEMALE Magazine Singapore, serving as a creative director, styling consultant, and editorial contributor.
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Supported in styling, videography and photography for peers’ projects, ensuring high-quality visual documentation.
Heng Long Leather - LVMH Métiers d'Art
R&D - New Product Development Intern
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Executed the design, photography, and videography for the Elegance Journey Collection (F/W 2025) presentation, showcasing to LVMH and international clients.
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In a creative team with the LVMH Métiers d’Art Leather Creative Manager, the R&D Department, and Heng Long Italy as a designer, to develop innovative designs and visualisations for the LINEAPELLE – International Leather Fair in Milan, Italy, in 2025.
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Supported Louis Vuitton, Christian Dior and Delvaux designers for the creative design process.
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Skilled in a variety of hands-on leathercraft techniques, with practical experience in leather making processes.
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Assisted Heng Long's ambassador with the visit tour and the private LVMH Discovery event that introduced Heng Long tannery, and created digital marketing plans.
July — December 2024
Singapore
Children Cancer Foundation (CCF) - National University Hospital (NUH)
Bag Designer
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Collaborated with CCF on the Caregiver Bag Project, providing support to children with cancer and their caregivers.
2021
Singapore
Fashion Design & Illustrator
Freelancer
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Used various illustrating materials and techniques: hand drawing, digital illustration and prototype mockup to express and support ideas to the client.
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Designed fashion collections and single fashion items tailored to clients' needs.
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Created illustrations to visualise the client's ideas and the designer's concepts to enhance the design process
2021 - 2022
Vietnam
2025
Singapore
DESIGN WORKING EXPERIENCE
Centre for Consultancy and Development of Psy.Edu
Freelance Graphic Designer
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In charge of conceptualising, designing and communicating content through images and graphics.
Fine Art & Illustration
Freelance Visual Artist & Illustrator
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Specialising in bespoke illustrations tailored to client concepts across both digital and traditional mediums.
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Able to adapt style and technique to meet diverse aesthetic needs, from minimalist to highly detailed.
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Offered commissioned portraiture, illustrations, and themed decorative pieces.
2023- 2024
Vietnam
2023 - 2024
Vietnam & Singapore
EXHIBITION
The LASALLE Show
Artwork Display & Gallery Staff
LASALLE Open House 2024/2025
Artwork Display
KL Artbook Fair
Artwork Display
LASALLE The Design Constellation
Artwork Display
Stories From Our Wardrobe - Peace Centre
Graphic Designer & Artwork Display
2025
Singapore
2025
Singapore
2025
Singapore
2025
Singapore
2024
Singapore
AWARD & ACHIVEMENT
LASALLE Award for Academic Excellence
Awarded the LASALLE Award for Academic Excellence which is conferred to the top graduating Diploma student in the respective Schools who has demonstrated outstanding academic achievements throughout the course of study.
Reference: https://www.instagram.com/p/DMmfNW3M1U_/?utm_source=ig_web_copy_link&igsh=NmNxZHNxaTY1ODY4
The Online Design Winner - Design-A-Bag Competition
Awarded The Online Design Winner with the Tierra Bag, crafted from crocodile and cow leather and inspired by the natural beauty of terraces, was awarded the Online Design Winner of the Design-A-Bag Competition, organised by APLF Limited (Hong Kong) under the Artisanal Intelligence theme, earning an impressive 215 votes on Facebook, outshining 99 competitors.
Reference : https://www.designaccess-fa.com/2025-winner/
LASALLE Scholarship AY24/25
Recipient of the LASALLE Scholarship for AY24/25, awarded in recognition of strong academic performance (85.50% of grade average), leadership potential, exemplary studentship, and active engagement in the discipline through participation and achievements in exhibitions and school activities.
Third-Prize Winner - COACHTOPIA x LASALLE Diploma in Creative Direction for Fashion
Third-prize winner of Video Marketing Content on social media platforms.
Reference: Watch the video here
LASALLE Scholarship AY22/23
A highly coveted scholarship designed to identify the most talented new Diploma students with excellent academic achievement, strong leadership potential and passion for the arts.
Excellence-Prize Book Presentation Competition (The Highest Prize in City Level)
Haiphong Department of Culture, Sport and Tourim.
Haiphong Department of Education and Training
Issued
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Awarded the Highest Prize at the City Level in Hai Phong City and an additional bonus score for the diploma high school entrance examination.
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One of the members of the English-Vietnamese bilingual presentation team.
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Contributed as a handmade crafter to create models for the sea islands and navy theme by using recycled products and materials, and a main dancer in the performance.
2025
Singapore
2024-2025
Singapore
2023
Singapore
2022-2023
Singapore
2015
Vietnam
2025
Singapore