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LOVE, BONITO X NESPRESSO
Promotional Pillar

DELIVERABLES
1x IG Story Series on "What Is Your Recipe For Fashion?" - 5 looks
1x IG Story Series on "(Re)Love, Bonito"
Promotional - a pillar that is a crucial component of a brand's content strategy, dedicated to promoting the brand's offerings, increasing visibility, and generating leads. To target younger women from Gen Z and students with some spending power from part-time jobs in particular, with an overall age range from 18-25, and penetrate a new pool of consumers through collaboration with Nespresso - ultimately, diversifying Love, Bonito’s psychographic and demographic.
What Is Your Recipe For Fashion?







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Re (Love, Bonito)
(Re)Love, Bonito was established with the mission to promote a circular system that minimises waste and maximises resource efficiency, while encouraging individuals to embrace conscious consumerism. In particular, sustainability has gained considerable traction among young people through the evolution of social media platforms. We aim to capitalise on this trend by launching our new collection in collaboration with Nespresso. In this collaboration, we aspire not only to present stylish and innovative designs but also to cultivate connections within a community of conscious consumers who are aligned with our commitment to environmental responsibility.
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