Jung Ho Yeon
Creative Versatile Expressive Aesthetically Minded
Confident Curious Authentic Open-Hearted
Fashion & Interests
Ho Yeon has been recognized for her influence in the luxury fashion industry. She’s known for her bold, effortless style that blends streetwear with high fashion, often favoring unique and maximalist silhouettes, oversized pieces, and a mix of textures. Her fashion eye is sharp and instinctive—she pays attention to detail, values comfort with edge, and isn’t afraid to experiment with new looks.
Goals
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Walk for top luxury fashion brands and appear in major magazines.
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Be a role model for confidence, self-expression, and body positivity.
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Step out of her comfort zone and embrace new challenges.
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Pursue meaningful acting roles.
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Conquered Holywood.
About
Jung Ho Yeon is a South Korean model and actress who began her
career at 16, gaining early fame as the runner-up on Korea’s Next
Top Model in 2013. She made her international modeling debut in
2016 with Louis Vuitton and quickly became known for her fiery
red hair and bold runway presence. Jung has walked for top fashion houses like Chanel, Fendi, and Marc Jacobs.
Born To Create Workshop
“I believe that even the smallest actions of support can bring them comfort, reminding them that they are not alone in their journey...”
As part of the Born To Create campaign, Glisse Nova is proud to collaborate with the Children’s Cancer Foundation (CCF) in Singapore to embark on a truly meaningful and heartfelt journey together. Our 2-day grand opening will invite guests to craft their own bows using our signature ribbons, piping, and other materials in-store. These bows are more than just decorations, they are hope and encouragement. Selected pieces will be transformed into souvenirs for cancer wards, carrying the warmth and care of those who create them.
This workshop is designed not only to share the brand’s story but also to inspire humanitarian action and meaningful connections. I aim to foster a deeper understanding of the struggles these patients endure, bringing warmth and encouragement to those in need.
Participants need to register on Glisse Nova website to reserve their slots for the workshop. Glisse Nova will run through the introduction, mission of the workshop and the activities. During the workshop, they can create their own designs, experiment and share the work to others as a way of connection.
Beyond in-person participation, I’m also leveraging User-Generated Content (UGC) to amplify awareness. By sharing their bow creations on social media and tagging #GlisseNova #BornToCreate, customers will not only spread a message of hope but also receive a 10% discount on their purchase thatencourage more people to engage with the campaign.
Guerilla Marketing
“Everyone becomes part of the story...”
Glisse Nova was born not just from a personal story but from a desire to build a community. Imagine walking down a busy street and spotting a young girl in a Glisse Nova dress—yet something feels incomplete. Your mission is put the bow on to create a beautiful dress as a designer. This interactive guerilla marketing experience transforms passersby into co-creators, inviting them to style the dress in real life. As each person adds a bow, the dress evolves, turning into a fully realized creation by the power of collective creativity.
This strategy encourages organic social media engagement, as participants capture the moment and share it online, amplifying curiosity and inviting even more people to join. Each participant receives an exclusive invitation card, thanking them for becoming part of the story. This is a way to introduce Glisse Nova and invite people to come to have exclusive experience on grand opening day.
As people pause, engage, and share the moment, curiosity spreads, drawing more participants into the experience. Every moment is an opportunity to be seen, to be present, and to be part of something bigger.
Glisse Nova welcomes everyone to be part of creating and making extraordinary differences together. I want participants to feel seen, valued, and included, reinforcing the brand’s mission of collective creativity and shared experiences.
Media Outreach
“To be seen. To be present...”
Collaborating with fashion and lifestyle magazines, industry trade publications, both local and international newspapers, as well as celebrities, influencers, and digital creators feels like a natural step forward. It’s not just about visibility or press coverage—it’s about building credibility and letting people truly feel the soul of Glisse Nova.
Beyond the fashion spotlight, I’m also reaching out to local daily newspapers to promote our collaboration with the Children’s Cancer Foundation. This part means a lot to me. It’s more than a media outreach campaign—it’s a journey of raising awareness, spreading kindness, and connecting with people on a deeper level.
To mark this new milestone, Glisse Nova will be sending out a carefully curated media kit to our partners, to be part of the story. Inside the kit, I want to share a glimpse of what’s to come—Glisse Nova debut campaign, lookbook, and details on the exclusive activities that have planned around the grand opening. With the help of my Marketing and Communications team, we also include a dedicated section featuring an exclusive interview and curated photographs—crafted to offer the media a more intimate and genuine understanding of what Glisse Nova is all about.
The media partners will be sharing articles featuring Glisse
Nova’s exclusive visuals and stories, helping the brand reach a broader audience and spark meaningful conversations around the campaign—especially across different age groups. With every post, photo, and article shared, more people will feel seen, inspired, and part of something beautiful.
Influencer and Social Media Marketing
“There’s something so special about seeing how others interpret the pieces — how they style them, how they move in them, how they make it theirs....”
With the rise of social media and the way Gen Z connects so naturally through it, I see it as such a powerful space to communicate, share stories, and build a real community — one where we can truly reach and inspire each other. For this part of my brand journey, I’m choosing to lean into influencer marketing as a key strategy. Creating excitement and building that sense of you don’t want to miss this energy around Glisse Nova through Seeding and FOMO campaign.
Through the significant influence on social networks, I’m especially excited about the next phase, which is User-Generated Content (UGC) campaign that is an open space where everyone can take part, allowing them to access, create and spread. It’s about giving the community the chance to express their style, tell their own fashion stories, and feel like they’re truly part of Glisse Nova’s journey.
PHASE 1 – Seeding Content
To kick things off, Glisse Nova will be sending out selected pieces to influencers and celebrities. Along with the garments, I’m preparing a detailed Content Creation Brief that clearly outlines what we expect in their posts—everything from structure, tone, keywords, and product/event highlights. It’s important they follow the vision and keep our messaging strong and cohesive.
PHASE 2 – Campaign Goes Live
This is the exciting part! The influencers from Phase 1 will start sharing their content—“Unboxing” and “Try-On Hauls” reels, plus “Fashion Styling & Reaction” reels using the hashtag #BowtifulWithGlisseNova. They will highlight the exclusivity with phrases like “Limited Edition”, “Don’t Miss Out!”, or “Don’t sleep on this launch!” to really push that FOMO energy.
I’m also opening up pre-orders for those who sign up via our waitlist. It’s all about building that buzz and making the pieces feel extra special. At the same time, Glisse Nova Marketing and Communication department will be reposting their content and clearly explaining how others can get involved in the campaign.
PHASE 3 – Creating FOMO with the Community
Once people start seeing the campaign everywhere, I’m sure others—especially fashion lovers and micro-influencers—will want to join in. This is where real user-generated content (UGC) comes in. They will be styling, unboxing, and posting about their own Glisse Nova pieces using the same hashtag #BowtifulWithGlisseNova. That hashtag is our golden thread to track and feature everyone’s creativity.
Our department will also be curating the best UGC—highlighting customer reviews, styling videos, and authentic reactions. These will become part of our long-term content: ad campaigns, IG highlights, TikTok moments, …etc all real voices, all part of our Glisse Nova creation.
Billboard Display
“Have you Glisse Nova?”
I spent time reflecting on how important it is to truly understand our audience. It’s the foundation of everything, especially when it comes to how I promote Glisse Nova. Gen Z isn’t like the generations before. They don’t just scroll past ads — they scan their surroundings. They’re visual, fast, and deeply intuitive. That’s why I knew our billboard campaign couldn’t just be about looking pretty, it had to feel something.
I wanted each design to stop people in their tracks. A powerful billboard that doesn’t just advertise, but invites a moment of pause. A place to connect, take a photo, and feel inspired. And I love the idea that Glisse Nova can become part of someone’s daily walk, their photo gallery, or even just a thought that stays with them.
In a city that never stops moving, the subway becomes more than just a means of transport, it’s also a daily stage for millions. I have been thinking about how placing our billboards there will allow us to connect with people from all walks of life. I love the idea that our billboard could be that moment for someone, whether they’re rushing to work, heading to school, or just passing through
Strategically positioned near fashion districts, popular cafes or art corners, and public transit points, I want to do more than just catch someone’s eye. I want to invite them to capture the moment. It’s not just about seeing the brand, but about sharing it. Imagine someone walking through a stylish street or enjoying their coffee at a favorite café, and suddenly they spot Glisse Nova glowing in front of them. It becomes more than a billboard — it becomes part of their day, their story, maybe even their feed.
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