Packaging That Speaks
“It’s not just about how it looks, it’s about how it feels to receive, to hold, to open.....”
At Glisse Nova, branding isn’t just about logos or colours, it’s about how we make people feel. One of the most intimate ways Glisse Nova connects with the customers is through the packaging. It’s the first physical interaction they have with the brand, and I want that moment to be exclusive, emotional, and full of intention. From the very first glance to the final reveal, I want customers can pause, smile, and feel connected to Glisse Nova.
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Glisse Nova’s packaging is designed to clearly highlight the brand’s colour palette. I want customers to feel the real touch through the unique texture of the paper. The first impression is key when they open the paper bag for the first time. The bold red interior, contrasting against the white outer packaging, adds an unexpected twist. This unexpected contrast is more than just a visual choice, it’s also tell about our design aesthetic.