Blue washed denim embodies the quintessential essence of Another Life's signature colour. Blue - a hue symbolising positivity, timelessness, versatility, and authenticity, stands as a powerful symbol of our brand ethos. It serves as the inaugural colour for our debut project, marking the beginning of our journey with a nod to our values and aspirations. By leveraging its durable and flexible characteristics, we aim to transform old jeans to new lifestyle products creatively with unique functions, enriching the lives and elevating the style of our customers through innovative and sustainable solutions.