IMC - BRAND BOOKLET

RE:SHAPE is a brand booklet I created to present our group's work, which is Integrated Marketing Campaign (IMC) plan to clients. This booklet offers an in-depth look at my creative process in establishing a Pop-Up Store in Australia, from defining our ideal target audience to selecting prime locations that align with our brand vision. Additionally, we emphasize the strategic development of our marketing and PR campaign, showcasing how we craft exclusive customer experiences that elevate brand engagement. The tone throughout remains professional, ensuring clarity and precision in communicating our vision and strategy. This booklet serves as a roadmap to our creative vision, demonstrating how our integrated approach can reshape the retail landscape and deliver measurable results.