MEDIA OUTREACH
Expand visibility and strengthen brand awareness
Along with the influencer campaign, we also focus on a strong presence and media outreach, critical components of public relations strategy, to promote our event. We will proactively reach out to media counterparts to share news and announcements before, during, and after our pop-up event. We expect them to deliver positive, captivating, and compelling media coverage to enhance visibility, especially as we embark on a new milestone in Australia. Introducing the company to Australian consumers is important and extremely necessary.
The prelaunch event takes place over two days. It is strictly by invitation only and consists of celebrities, influencers, fashion creatives, stylists, and media such as fashion magazines and broadcasters. Given the influential power of respective role models in the social scene, the event is expected to achieve a great response.
Since Australia is renowned for its vibrant fashion scene with a diverse range of designers, brands, and fashion events, we partner closely with famous fashion magazines and editorials to cover our events and showcase the latest collections, allowing us to effectively tap into the Australian market and reach a local audience of fashion enthusiasts and consumers. The media counterparts accompanying this campaign are Vogue, Harper's Bazaar, ELLE, Female, and other reputable publications in Australia and internationally. These are all major fashion publications worldwide with high traffic and reputations. Being featured in renowned publications enhances our brand's credibility and builds consumer trust. This exposure serves as a springboard for increasing our brand recognition in diverse markets, laying the groundwork for our future global expansion efforts.