INFLUENCER MARKETING CAMPAIGN
Leveraging influence for diverse reach
A Content Creation Brief will be sent to collaborating influencers, providing detailed information on what is expected of them. They will post an unboxing video to show off the items in the box. Each item carries different information about the event, such as invitations and press releases announcing our event in Australia with specific details. The brand's lookbook serves as a visual representation of a collection, showcasing our products in a styled and curated manner, providing customers with inspiration on how to style the items and understand our collection's aesthetic and design philosophy. Lastly, product samples will be located within the box, previewing the product line and offering insight into the inspiration behind our offerings before they become available for purchase. Influencers will showcase our items, styling them according to their unique aesthetic and sharing their thoughts and impressions. All content should be clear, seamless, informative, and visually appealing to captivate viewers' curiosity. It's essential that their posts include relevant hashtags #CharlesKeithxNabilahNordin #CharlesKeithSS24 #RESHAPEwithCharlesKeith to ensure that users searching or following specific topics can discover our content and help to build brand recognition.
We target collaboration with macro influencers boasting substantial reach and influence, ranging from 500,000 to 1 million followers and above. These influencers possess the capability to generate significant exposure and drive conversions for our products or services. Additionally, they have well-established relationships with other influencers or brands, facilitating effective collaboration on cross-promotional campaigns and content creation. One standout influencer fitting these criteria is Lily May Macapinlac, boasting an impressive 3.5 million followers on her Instagram platform.
Lily's influence is not limited to engagement. She has the power to shape her audience's purchasing decisions and lifestyle choices. Her posts on beauty, lifestyle, and fashion consistently attract considerable attention and engagement from her followers. This high level of engagement presents immense potential for our brand, translating into meaningful interactions and conversions. Moreover, Lily's endorsement has the potential to significantly impact brand perception and drive sales, making her an invaluable partner for our influencer marketing endeavours. Moreover, Lily's participation in our event is anticipated to increase visibility through articles and social media posts and attract media interest. This will emphasise our event's professionalism and expansive nature, enhancing its significance and drawing further attention from attendees and the wider public.
Following the content creation brief, Lily will meticulously document her experience of unboxing the PR kit box through a series of captivating photos and an engaging video. Each item within the box will be showcased with careful attention to detail, ensuring that her audience understands its contents comprehensively. Accompanying this visual journey, Lily will craft a clear Call-To-Action caption, encouraging her followers to actively participate by sharing their thoughts and opinions in the comments section. By fostering this interactive dialogue, we aim to generate curiosity and cultivate a sense of anticipation among her audience in the buildup to the official launch.
As Lily's followers engage enthusiastically and provide feedback on the event and the product samples, we anticipate a ripple effect of interest that will extend beyond her existing fanbase. Through strategic leveraging of this pre-launch buzz, we aspire to capture the attention of a broader audience, maximising exposure and laying the groundwork for a successful product launch.
As a brand that has experienced substantial growth across various social media platforms, we take pride in our accomplishments. Our PR & Marketing Team is dedicated to fostering relationships that resonate with the values and goals of Charles & Keith. We believe in the power of collaboration and take the lead in our influencer marketing campaigns, partnering with content creators who embody the essence of our brand.
In preparation for the upcoming highly artistic event, we will distribute PR kit boxes to macro influencers from both the Gen Z and millennial demographics based in Australia and overseas. Leveraging their significant influence, we aim to reach diverse audience groups effectively. This exclusive preview will allow them to experience the event firsthand and share their excitement with their social media followers. By generating buzz and positive attention through social media postings, we aim to pique the curiosity of our audience and create anticipation for Charles & Keith's RE:Shape event. The PR kit includes an invitation letter, press release, brand's lookbook, gift card, and sample new collection items. It serves as our introduction to the new Australian collaboration with artist Nabilah Nordin and provides detailed insights into the upcoming events at the temporary store. Additionally, the sample products offer a tangible preview of our latest offerings. These preview items will be showcased on influencers' social media platforms and featured at our events in Australia.